Angry Birds transform in new Rovio plot


You play it.  You may not admit it but you play it.  Or you have.  Angry Birds has been one of the top grossing mobile apps of all time.  It has crossed from simple finger swiping bird vs. pigs to crossover hit.

Rovio has taken it’s franchise to Brazil as part of it’s “Rio” campaign to coincide with the two featured films.

Over the last year and a half we have also seen Rovio tie in to “Tie-Fighters” while channeling the force for it’s Star Wars branding.  Now it appears that the Angry Birds will now transform once again.

Literally.

According to Rovio in an announcement today, the Angry Birds will now take on the Transformers.  Details are still a tad bit sketchy but the folks at Rovio Entertainment have released a press release regarding their new venture.  Don’t worry, you still don’t have to admit you play it.

Autobirds, assemble! Rovio Entertainment and Hasbro, Inc. are teaming up again to bring together two of the world’s largest and most popular entertainment brands and their fans. ANGRY BIRDS TRANSFORMERS will come to life in multiple forms, including a mobile game, consumer licensed goods and a product line from Hasbro featuring the innovative TELEPODS platform.

“We’re really excited to combine the iconic TRANSFORMERS universe with the quirky world of Angry Birds,” said Blanca Juti, Chief Marketing Officer of Rovio. “This mash-up is going to appeal to both those who grew up with the brand in the 80′s, as well as fans of the brand today. People are going to love it!”

“ANGRY BIRDS TRANSFORMERS provides fans worldwide with a fun, new story and characters and innovative ways, like our TELEPODS platform, for consumers to engage with the brand,”said John Frascotti, Chief Marketing Officer at Hasbro. “We’ve collaborated with Rovio to create opportunities for kids and families to experience Autobirds and Deceptihogs across multiple formats and entertainment platforms for a completely immersive branded experience.”

Later this year, Hasbro will introduce a product line featuring TELEPODS technology which will enable fans to teleport their favorite ANGRY BIRDS TRANSFORMERS characters into the game and gain unique powers. The ANGRY BIRDS TRANSFORMERS franchise follows successful collaborations between Hasbro and Rovio including the ANGRY BIRDS STAR WARS and ANGRY BIRDS GO! product lines, as well as the upcoming ANGRY BIRDS STELLA: TELEPODS line which will be available September 2014. In 2013, the companies announced an expanded licensing agreement making Hasbro its premier toy and game licensee. Hasbro and Rovio will reveal more exciting ANGRY BIRDS TRANSFORMERS products and content over the next few weeks.

 

Tags: Rovio Transformers