The annual NHL Beard-a-Thon has announced that it raised over $300,000 for NHL team charities in the 2014 postseason. The beard growing season is officially over after the Los Angeles Kings beat the New York Rangers in five games during the Stanley Cup Finals.
The effort by fans, celebrities and NHL players to raise money while growing their beards during the playoffs was presented this year by Just For Men. Over 4,000 hockey fans took part in the campaign and vowed to grow and maintain a playoff beard during the duration of their team’s run in the NHL Stanley Cup Playoffs. Anyone participating could invite their family, friends, coworkers, etc. to pledge their playoff beards. If anyone was unable or unwilling to grow their own beard, they could pledge their favorite players beard.
Fans of the Boston Bruins led the event by raising over $90,000 for the Martin W. Richard Charitable Foundation and the Boston Bruins Foundation. The top beard grower was one of the Bruins fans and raised over $14,000 by himself.
Fans of the Stanley Cup Champions the Los Angeles Kings, raised $58,000 for the Kings Care Foundation. Fans of the New York Rangers raised over $42,000 for the Garden of Dreams Foundation.
“It has been another great year for Beard-A-Thon,” said John Cimperman, the principal at Cenergy, a Stealth Media House Company, the marketing firm behind Beard-A-Thon. “Hockey fans have continued to demonstrate that their passion and loyalty is second to none, and have come together to raise money for an important cause. We look forward to seeing the fans and their beards next spring.”
This years efforts brings the program’s total donations to nearly $3 million since it began in 2009.
Tags: Stanley Cup Playoffs