The former Beef O’Brady’s Bowl has been searching for sponsorship since the restaurant chain ended it’s deal with the St. Petersburg Bowl following the 2013 game. Fear no more, because Bitcoin is here to save the day for one of the 40 bowl games that will dot the college football postseason landscape.
On Thursday, it was announced that the four-year old bowl game will now be known as the BitCoin St. Petersburg Bowl. The sponsorship comes from BitPay, an online Bitcoin payment processor.
For those who are unaware, Bitcoin is an open source digital currency that can be used to purchase products and services online and in person. One can also buy Bitcoin money with regular currency and use exchanges like BitPay to purchase the online currency.
According to the press release, the goal is to gain exposure for the budding currency.
“Our goal is to continue to move bitcoin into the mainstream and sponsoring the St. Petersburg Bowl offers us that opportunity,” said Tony Gallippi, Executive Chairman for BitPay. “College football fans and the bitcoin community represent a similar target demographic: tech-savvy men between the ages of 18 and 40.”
The sponsorship deal is scheduled to last three years, through the 2016 version of the bowl game.
For those college football fans using Bitcoin, you will be able to purchase the $40 tickets using BitPay—because why else sponsor the bowl, right?