A card that seemingly had little to no buzz turned out to do record numbers for World Series of Fighting, totally destroying their past ratings bests.
WSOF 10 did 365,000 viewers, according to MMA Fighting, well above the 94,000 to 264,000 that the company traditionally does.
The event featured three title bouts, including a middleweight championship bout between Dave Branch and Jesse Taylor, a women’s strawweight championship fight between Jessica Aguilar and Emi Fujino, and a featherweight title scrap between Georgi Karakhanyan and Rick Glenn.
This is obviously good news for World Series of Fighting, which looks ahead to its biggest card to date just next weekend. Hours before the UFC will run UFC 175 featuring two title fights, WSOF will be on NBC with a big card of their own. It currently features breakout star and lightweight champion Justin Gaethje taking on Nick Newell, an unbeaten lightweight who only has one hand.
Melvin Guillard, Gesias Cavalcante and Jon Fitch are all also booked for the card, which will receive an unusual mid-afternoon time slot on NBC. This is an interesting project for the fledgling brand, as MMA has ran almost exclusively on television in prime time or late night.
The show will almost certainly pass this recently set record, as its the biggest platform WSOF has seen thus far.