Transformers 4 reaches $100 million opening weekend
By Brian Miller
It was a very good weekend for Michael Bay’s Transformers: Age of Extinction. The fourth film in the mega-hit series transformed into the first $100 million opening day weekend box office hit of the summer. Final numbers are due later on Monday, but initial projections have the robot feature film earning around $105 million.
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The film also set the global market on fire where it earned $90 million in China, the largest opening in Chinese cinematic history. The film earned an estimated $201 million in foreign currency for a staggering $300 million plus combined world wide take.
The movie stars Mark Wahlberg, who replaced Shia LaBeouf as the franchise’s star. The film was expected to do well after a highly successful ad campaign, positive word of mouth from early viewing, as well as decent critic reviews. The film also got a shot from the 3-D ticket sale market as well.
While Transformers raced to a first place finish and established itself as the film to watch in the race for first next week, 22 Jump Street maintained its hold on second place three weeks after release. Last week, Think Like a Man Too knocked Jump Street to second but this week the Kevin Hart comedy fell to 4th behind Jump and How To Train Your Dragon 2.
Transformers opened to a whopping $41 million dollars on its opening day. The original Transformers opened to high reviews but troubles with cast members, including LaBeouf and Megan Fox specifically drowned the first sequel and critics panned the third film in the series. Fox did not return for the third installment and LeBouf was not asked to return for the 4th.
Next week, Transformers will try and hold it’s own against Deliver Us From Evil, a horror film starring Eric Bana and Olivia Munn and the far more child friendly fare, Earth To Echo. Transformers should hold on for another top finish at the box office. In fact, the fourth film doesn’t fact tough competition until July 11th’s premier of Dawn of the Planet of the Apes.