The World Cup is the most popular event in Facebook history, the social media network announced on Monday.
Since the tournament began on June 12, over one billion World Cup-related posts, comments and likes were part of conversation among the 220 million active users on the network.
The one billion interaction milestone, which comes two weeks before the worldwide event concludes on July 13, is the very first time in Facebook history that the company has tallied over a billion interactions for any single event. Not even the Olympics has that kind of pull, and almost every nation in the world is represented in some form with those games.
Saturday was one of the largest days for the event in terms of interaction.
Over 31 million users created 75 million Facebook interactions, which, again, are counted from posts, comments and likes, related to the Round of 16 matchup between Chile and host nation Brazil. That was a game that was decided by penalty kicks, and ended with a sdhot ringing off the goal post and bouncing back.
The largest day of the event in terms of Facebook interactions was the opening day on June 12 where 58 million people shared over 140 million interactions during Brazil’s tournament opener. That game proved to be the most popular single event in Facebook’s history.
What do you think of the record set on Facebook during the World Cup? Does it matter at all to you? Leave your thoughts in the comment section below.