In an effort to bolster its Play Music offering, Google has acquired music streaming service Songza, the company announced on Tuesday.
Songza is one of the more unique music streaming services on the market. Instead of letting users pick stations based on artists and specific songs, Songza creates “expert-made” playlists centered around the time of day, different moods and themes, among others.
The service is available via web, Android, iOS and Chromecast.
The financial terms of the deal were not disclosed by Google or Songza. Google has stated that, for now, Songza user experiences won’t change.
However, the company did state that it will “explore ways to bring what you love about Songza to Google Play Music” in the coming months. Google will also look to bring Songza’s features into YouTube as well as other Google-owned platforms.
What do you think of the acquisition of Songza by Google? Leave your thoughts in the comment section below.
Mike’s Musings: I’ve never personally used Songza, but my wife and a few of my friends do. Needless to say, the announcement of this deal has them, as well as what I can assume to be a large contingent of Songza users, both nervous and excited. Google could either find a way to make this the best thing for music streaming ever, or the company can completely screw it up.