Fansided

Tide will help you clean up LeBron James’ Cavalier jersey

By Mike Dyce

Mar 22, 2014; New Orleans, LA, USA; Miami Heat forward LeBron James (6) against the New Orleans Pelicans during the second half of a game at the Smoothie King Center. The Pelicans defeated the Heat 105-95. Mandatory Credit: Derick E. Hingle-USA TODAY Sports
Mar 22, 2014; New Orleans, LA, USA; Miami Heat forward LeBron James (6) against the New Orleans Pelicans during the second half of a game at the Smoothie King Center. The Pelicans defeated the Heat 105-95. Mandatory Credit: Derick E. Hingle-USA TODAY Sports /
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Cleveland Cavaliers fans are hopeful LeBron James will come back to Northeast Ohio four years after he decided to leave for South Beach. For those who didn’t burn his jersey, it means cleaning them off and getting the dust off.

If you were one of the few who didn’t burn their jersey, Tide wants you to know that they can help you get that four-year-old jersey ready for the 2014-15 season…

You know… just in case.

It is a brilliant way to capitalize on all the LeBron James hype. There is no mention of LeBron or logo, just a subtle hint. To a lesser degree, Beats Music tried to do the same thing. There Tweet isn’t quite as clever, but still good.

These people might need some of Tide’s help, they have a lot of old LeBron Cavaliers gear.

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