In what could looked at as a lackadaisical music year, here is some news to spruce things up.
Per thethe official World Music Awards Twitter account, London based artist Adele has announced her third album “25″ as well as announced a followup tour which will take place in 2015.
— World Music Awards (@WORLDMUSICAWARD) July 15, 2014
According to a report posted by the Daily Star last June, Adele plans to release her third studio album “25″ Beyonce style, a.k.a. without warning via iTunes.
The plan is to release internationally on iTunes as a complete surprise without any previous promotion or build-up publicity campaign,” the source said. “The shock tactics worked amazingly well for Beyoncé and the feeling is Adele’s new album is so widely anticipated it doesn’t need a long promotional build-up.
With Adele’s absence highly anticipated, it may make more sense for her to spring her music upon listeners without time to decide whether they like it enough to purchase it or not. This method worked well for Beyonce as her self-titled album sold 800K copies in the opening weekend; in comparison, “4″ sold 130,000 in it’s opening week–the lowest of Beyonce’s career.
For Adele, toppling the success of “21″ in the eye of the public will be difficult. In a two year span, Adele dominated the music scene with chart-topping singles “Rolling in the Deep”, “Set Fire to the Rain”, and “Someone Like You”, all number one hits in the U.S. This success would lead “21″ to diamond status, having sold ~11 million units in the United States and over 30 million worldwide. At the Grammy’s, Adele would pull off a magnificent sweep, winning 6 of the 6 awards the recording artist was nominated for.
Adele would full up with her 21 success, recording the theme song for 2012 James Bond “Skyfall” which was awarded a Grammy Award in 2014 for “Best Song Written for Visual Medium” and an Academy Award–the first of her career–for “Best Original Song”
There is no set release date for Adele’s third studio album, but if she continues the path created on her first two albums, fans will forget all about her two year hiatus.