July 13, 2014; Rio de Janeiro, BRAZIL; Germany midfielder Andre Schurrle (9) celebrates with the world cup trophy after the championship match of the 2014 World Cup against the Argentina at Maracana Stadium. Germany won 1-0. Mandatory Credit: Tim Groothuis/Witters Sport via USA TODAY Sports

World Cup: Germany to receive gold Beats by Dre headphones

Use your ← → (arrows) to browse

The German national soccer team defeated Argentina with a late goal in extra time to win the 2014 World Cup trophy. In honor of the victory, Beats By Dre is giving the German team a pair of headphones that have been dipped in gold.

The caption reads: “A golden finish @gotzemario. Respect to #BastianSchweinsteiger. @IAmNaomiCampbell with your Custom Celebration Gold Pros. #GER”

This might not seem like anything other than a perk of winning the World Cup, but it is a bit of an “ambush” marketing plan according to ESPN’s Darren Rovell.

The reason it is an “ambush” marketing plan is because Beats by Dre wasn’t a sponsor of the 2014 World Cup, and players were not allowed to wear Beats headphones at World Cup venues. If they did, there was tape placed over the logo.

That didn’t stop Beats by Dre from releasing a compelling commercial about the World Cup, and seizing this opportunity to grab headlines by awarding the German team some gold-dipped headphones.

The headphone company also released a video detailing the “behind the scenes” of the photo shoot with Naomi Campbell.

Use your ← → (arrows) to browse

Tags: Germany Soccer World Cup

comments powered by Disqus