Leading up to WrestleMania, you could see that Cesaro was quickly becoming a heavy favorite of the crowd. At the event itself, he won the inaugural Andre the Giant Memorial Battle Royal and was paired up with Paul Heyman the very next night, signaling that the company may have realized what they had and were ready to shoot him to the top.
Well since then, Cesaro’s run has been quite less than favorable, and everyone has wondered why every week when he’s on TV.
According to a report from WrestleZone, the reason that the babyface push of Cesaro is being put on hold has to do with the focus of making Roman Reigns a top star, among other things.
It seems as though WWE is intentionally keeping Cesaro on the back-burner at the moment, in terms of turning him babyface and pushing him to the top of the card. The focus is currently on Roman Reigns and trying to turn him into a main event level star, and WWE still wants to keep John Cena and Daniel Bryan – when he returns, of course – at the same level. The thought is that right now, if they were to turn Cesaro and give him a similar treatment, he wouldn’t have a lot of space to grow.
Now all things considered, this reasoning does make some sense. That is if they legitimately don’t want him to get lost in the shuffle, rather than them just being lazy and not knowing what to do.