Rappers love to go up against Kanye West to see how they measure up, remember when rapper 50 cent famously declared “I’ll retire if Kanye outsells me?” Unfortunately for 50 Cent, he was outsold by Kanye West.
In the summer of 2013, Kanye West released the album Yeezus, which featured a very different kind of sound that West Albums had previously had. The album got a mixed response from the public.
“I think Yeezus is the beginning of a completely new era of music,” West told GQ in a new interview. It was all new rules. It just broke every rule possible. None of the ideas were popular ideas. Even ‘Bound 2,’ when the video came out, I think people’s apprehension—I mean, it’s the same as any other Kanye West video. You just have colorful bears running around. It was completely morphed and weird and psychedelic and really druggy. I would have just liked to have had more nudity in it. That’s the only thing. I just want to do crazy, colorful shit like that that has more nudity.”
It was a busy summer in hip hop, with J. Cole releasing the album Born Sinner, Jay Z releasing Magna Carta, Holy Grail and Drake releasing Nothing Was the Same in September. West has conceded the summer saying it belonged to Drake.
“Currently that spot is taken,” West says. “Let’s be honest—he got last summer…You know. There’s only one person…Yeah. [Drake] got last summer. And I’d never given it up ’til last summer.”