Microsoft will soon have a potential client base of over 100 million people in the republic of China thanks to an agreement with major mobile carrier China Telecom.
China Telecom will be the exclusive partner of Microsoft in introducing the new Xbox One to thecountry in September. The console will be available to customers who subscribe to China Telecom’s broadband Internet service.
China recently lifted its ban on foreign-made game consoles after not allowing them for 13 years due to the belief that the devices caused harm to the mental state of children in the nation. The ban was lifted back in January, and Microsoft and Sony wasted little time in putting forth plans to bring their respective next-gen consoles to the Communist nation.
The deal with China Telecom will give Microsoft access to 104 million potential customers for its Xbox One console. An exact launch date and price point for the system in China has yet to be determined.
The Xbox One will now become the first gaming console to make its way to China since the ban was lifted, giving it a major head start on its competitors. Microsoft will be working with BesTV New Media in China to manufacture the consoles in Shanghai’s Free Trade Zone.
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