Big 12 commissioner Bob Bowlsby OK with players making money off their name, image and likeness

Jul 21, 2014; Dallas, TX, USA; Big 12 commissioner Bob Bowlsby speaks to the media during the Big 12 Media Day at the Omni Dallas. Mandatory Credit: Kevin Jairaj-USA TODAY Sports
Jul 21, 2014; Dallas, TX, USA; Big 12 commissioner Bob Bowlsby speaks to the media during the Big 12 Media Day at the Omni Dallas. Mandatory Credit: Kevin Jairaj-USA TODAY Sports /
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Paying college athletes has long been a topic of discussion and a debate that has raged on for years. Big 12 commissioner Bob Bowlsby doesn’t have an issue with players making money of their name, image and likeness.

And why shouldn’t they? Other athletes competing in amateur sports, like Olympic sports, are allowed to make money off of sponsorships or endorsements. If some company wants to pay a student-athlete to appear in a commercial, he should have that right.

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This isn’t the first time that Bowlsby has addressed players being played. He made some pretty interesting comments during the Big 12 Media Days in Dallas, Texas.

“Cheating pays presently,” Bowlsby said, via the Dallas Morning News. “If you seek to conspire to certainly bend the rules, you can do it successfully and probably not get caught in most occasions.”

Bowlsby backtracked a bit to say that he doesn’t think it is rampant.

“I don’t think it’s rampant, I don’t think that at all. I think our coaches and programs are of high integrity, and I don’t have any concerns on a local basis. I don’t think it’s cut rate out there, but I think those that conspire to do things that are intended to get around the rules have less resistance to it now than they ‑‑ they’ve gotten very sophisticated. It’s easy to move money around.”