EA might not want anything to do with Tiger Woods these days, but there’s another company who does.
During its Q2 earnings call today, Zynga announced that it had signed an exclusive multi-year, multi-platform deal with Woods to appear in the company’s games. Most famous for its dominance in the casual space during the heyday of gaming on Facebook, Zynga has struggled while changing its focus to mobile over the past few years, and partnering with a high-profile athlete like Woods is part of a multi-pronged attempt to reverse its fortunes.
“This relationship will enable Zynga to create breakthrough mobile games that bring to life the world of TigerWoods golf for consumers,” Zynga CEO Don Mattrick said during the call.
A subsequent press release revealed that the first Tiger Woods game, which is expected in 2015, will be part of a sub-brand called Zynga Sports 365. Zynga also signed agreements with the NFL and NFL Players Association to create a management-style sim called NFL Showdown, which is likely to be released before the start of the 2014 NFL season.
As for Tiger, the release said that his game will combine “Tiger Woods’ unparalleled golf insights with Zynga’s ability to create meaningful connections between players,” and as Gamezebo points out, that’s pretty vague. But at least he’s back in the saddle, so to speak, for the first time since EA kicked him to the curb last October.
Now if he could just get back on track as easily winning majors …