The Toronto Blue Jays have a problem with the Creighton University Bluejays and their new logo. The MLB team believes the university’s Bluejays logo is too much like theirs, so they are blocking Creighton’s attempt at getting a trademark.
Creighton’s new logo first showed up in September 2013 as the team debuted in the Big East after their move from the Missouri Valley Conference. The logo features a very serious-looking bird inside a big white C.
Even though Creighton’s logo is facing a different direction than the Blue Jays’ logo, and doesn’t have the little red maple leaf for Canada, and has a big C around it…well, the Blue Jays have still filed a motion with the U.S. Patent Office opposing Creighton’s application for a trademark.
The Blue Jays argue that the similarity between the two logos could mislead people into believing the University is sponsored by the baseball team. Legal reps for both entities are reportedly in talks to resolve the matter.
Perhaps Creighton could appease the Blue Jays by making the logo a little more cartoonish? Add a funny hat maybe, or give the Blue Jay an eye patch. Change the team’s nickname to the Pirate Blue Jays. That would be hilarious.