Procter and Gamble the latest company to snub NFL

The NFL just can’t seem to get things going in its favor as of late. Prior to the season starting, it was Dallas Mavericks owner, and business genius, Mark Cuban warning the league that things could go down hill if you rest on your laurels.

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Despite looking prophetic now, Cuban couldn’t have predicted names like Ray Rice and Adrian Peterson being a stain for the league’s image. Amidst the issue, mega corporation, Procter and Gamble has now pulled a league wide ad campaign.

Odds are if you’ve gone to a Target any time in the recent past, you’ve purchased a Procter and Gamble product, their brands span many categories, and they are huge.  The company was set to run a very large, league wide advertising campaign, and amidst the turmoil the league is facing, the initiative has been shelved.

As CBS’ Jason La Canfora reports, the campaign was not only going to be an on field display, but also one that reached throughout social media. The amount of dollars, attention, and well, advertising the campaign was scheduled to bring both Procter and Gamble as well as the NFL would have been huge.

Despite having been scolded by their largest sponsor, Anheuser Busch, the NFL and Roger Goodell needs to be more than aware that they have been put on notice. The message is clear, “Get with it, or we’re out!”

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