With the Summer Movie Season officially coming to a close, the time has come for the blockbuster fall movies like Marvel’s Thor: The Dark World to start their advertising campaigns. Today, Marvel did just that.
The official Twitter page of the Thor movie franchise announced today that fans of the Trickster God can enter for a chance to win a Loki T-Shirt autographed by Tom Hiddleston, the man responsible for bringing Loki to life on the big screen, just by tweeting the hashtag #FreeLokiSweeps.
— Thor: The Dark World (@ThorMovies) September 3, 2013
This has already ignited a firestorm on the internet. In just over an hour, the tweet has received 665 retweets and 255 favorites, not counting fans’ independent tweets.
There is also another ‘Free Loki’ movement going on the internet right now.
A petition has been started on Change.org in an effort to compel Marvel Entertainment to give Thor’s devious brother a standalone movie in the Marvel Cinematic Universe.
Within the petition, they reference a quote from producer and Marvel Studios President Kevin Feige that he said in an interview with Moviefone regarding the Asgardian misfit.
I’ve been surprised and happy that so many cast members and characters have gotten that response. Hiddleston is a case in himself. We discovered that when we were going around the world promoting the movie, in Moscow and in the the U.K. and in Rome, and all these people behind the barricades at the premieres were holding “Loki’s Armies” signs or wearing homemade helmets with horns on it.” Feige said. “We sat around years ago saying we needed a villain in the MCU, as complex and dynamic as Magneto is. Magneto is one of the best villains in both the comics and in the movies.”
He continued by describing the way that Hiddleston has been able to bring life to the character.
The way that Tom brought Loki to life, with all of those different emotions and up to Hulk smashing him into the ground, we’re already having fun with Tom on the set of “Dark World.” Feige continued. “We hope to have that continue. Even if you didn’t read comics or weren’t versed in mythology and had no idea who Loki was — and he’s kind of out there with his big horns — they responded to him, particularly women. Tom is an amazing looking specimen but also because of that darkness, I think they find a sexiness with him as a badboy.”
In about a month that the petition has been on the site, they have already attained 9,456 of the 10,544 signatures that they set out to get. I am sure that with the start of Marvel’s official “Free Loki” campaign, more and more people are going to jump on the petition in the hopes of giving the Asgardian that everyone loves to hate his own film.
Do you think that a full length feature surrounding Tom Hiddleston’s epic version of Loki would be a success at the box office?
Thor: The Dark World is scheduled to hit theaters in the U.S. on November 8th, 2013.