When Marina Shifrin quit her job at Next Media Animation, she did what every other disgruntled employee does before hitting the road: record a video of herself dancing and telling off her boss to a Kanye West song. Thanks to the immense popularity of her stunt — which has surpassed 15 million views on YouTube and has already started to inspire copycat videos — the Kanye song, “Gone” off 2005’s Late Registration, has re-entered Billboard’s Hot 100 list.
Not bad for a song that’s eight years old, eh?
(Editorializing time: “Gone” is Kanye’s best song from his last great album, and it may be the best song of his career. Yes, I’m aware Graduation and My Bloated Pretentious Fantasy were released later. And no, I don’t care. If you don’t get goose bumps when the beat changes near the end of the track, there is something seriously wrong with you.)
You can read Shifrin’s story in her own words here. As for Kanye, digital sales of the old single surpassed 9,000 units this week. Everybody wins!
[Source: The Guardian]