What is #YouTubeIsOverParty?
By Carly Regehr
Is YouTube’s new policy on monetization the beginning of the end?
A string of activity rained heavy on Twitter concerning YouTube’s newly published rules, which outlined changes to how YouTubers collect money:
With this, the danger of restricting content might paralyze the outflow of video production by some of the most popular YouTube channels.
This, in turn, will dry up a majority of the platform.
A fair share of channels, such as Jenna Marbles’ and Jimmy Tatro’s, greatly rely on their outlandish personalities to bring in an income.
But that might be compromised with these new guidelines in place.
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YouTube has impacted the lives of many, and not just on a financial basis.
In the early 2000s, TIME named “You” the person of the year. Why?
Because YouTube mastered the perks of being yourself.
The service granted anyone a liberty to promote individuality, but now the YouTube channels with roots in “real talk” are in a choke hold.
And not a lot of time passed before YouTube claimed its first victim – Phil DeFranco.
Although shutting off capital to a YouTuber isn’t breaking news, DeFranco recaps YouTube’s decision to not pay him for broadcasts in which he uses foul language and talks about current events.
The idea of advertiser-friendly content also begs the question: who’s YouTube’s real target market now?
Among many Twitter users, the answer was automatic – kids.
Even YouTube’s biggest superstar, PewDiePie (47.6 million subscribers), is being threatened with termination following a social media gaffe.
Though YouTube owns all of the content, the censoring of their own employees won’t pan out well.
An advocacy group, dubbed Team Internet, is starting to band together to relay their disapproval of YouTube. Hank Green, the brainpower behind VidCon and vlogbrothers, is a proud member.
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Yet some eyewitnesses are sending out reminders to everyone that YouTube isn’t a dying star. The situation just calls for some improvisation.
However, it’s an uncharacteristic move that pits a lot of YouTubers in the shallow end of the pool.
At the end of the day, this cornering act that YouTube is performing will trigger users to leave, signaling its own downfall.