Apple TV+ looks to aggressively expand its library of compelling content with some of the industry’s biggest names, and it’s looking at the best women in Hollywood to do it.
Apple TV+ has been steadily rising the ranks in the streaming wars, and i’ts all thanks to its content strategy. They are continuously cultivating a growing audience with 33 million subscribers and counting. And given what they have in store, that number is only going to continue to increase.
Right out of the gate, Apple has called upon some of the game’s heavy hitters to give them an edge over the competition, and the results have been much better than many would have expected. The biggest standout being Reese Witherspoon and Jennifer Aniston’s The Morning Show, which garnered the streamer’s first Golden Globe nominations and first two significant accolades, that being a SAG honor and a Critic’s Choice award.
Hoping to mirror that success will be the tech giant’s newest acquisitions to help bolster its already impressive catalog of content. This all-star lineup of proven game-changers consists of Cecily Strong, Rose Byrne, Julia Louis-Dreyfus, and the all-powerful Meryl Streep. If those aren’t four reasons to consider taking a bite out of Apple TV+, it’s hard to tell if anything will.
Saturday Night Live superstar Cecily Strong will be taking her talents to Apple TV+ to star in a musical comedy series from Despicable Me writers Cinco Paul and Ken Daurio with SNL head honcho Lorne Michaels as executive producer. Strong will play one half of a couple venturing out to reinvigorate their relationship who find themselves trapped in a place called Schmigadoon, where everyone acts as if it’s a 1940s musical, and they can only leave once they find true love.
Rose Byrne is heading to Apple TV+ for her first regular role on an ongoing series since her breakout turn in Damages. The project is called Physical and is set in the 1980s at a Southern California beach community where Byrne will play a tortured homemaker who finds an unconventional path to power through the world of aerobics.
Julia Louis-Dreyfus has been a powerhouse when it comes to television, and she has starred in some of the greatest comedies ever to grace the small screen. The Seinfeld actress has inked an overall deal with Apple TV+ to develop projects exclusively for the platform as both a star and executive producer. This is the first streamer the multiple Golden Globe and Emmy winner has ever worked with and will be her first endeavor since her iconic run on HBO’s Veep.
And rounding out this star-studded affair of future Hall of Famers is none other than one of the greatest actresses in the history of acting. Meryl Streep will lead a voice cast that includes Chris O’Dowd, Ruth Negga and Jacob Tremblay in an animated Earth Day project. The short 36-minute film is based on the best-selling children’s book Here We Are and is set to premiere on Apple TV+ April 17, a few days before the 50th anniversary of Earth Day.
These are some prominent additions to exquisitely enhance an already impressive lineup of programming that only continues to get better as time goes on. All its initial ongoing series have been renewed, and the latest batch of titles is nothing to sleep on.
The recently released Little America is probably Apple TV+’s best-reviewed original series and is receiving all kinds of critical acclaim. It’s Always Sunny’s Rob McElhenney will make audiences fall over laughing with Mythic Quest: Raven’s Banquet followed by Visible: Out on Television, a powerful look at the impact the LGBT movement has had on television.
The tech giant is undoubtedly going out of its way to prove to the world that it has what it takes to compete with Netflix, HBO, and the rest of the streaming battlefield. With all that’s on the agenda and the next level talent being brought into the mix, it’s hard to find reasons not to subscribe to Apple TV+.
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