Steph Curry re-ups with Under Armour on billion dollar, lifetime deal after rocky stretch

After a brief hiatus from Under Armour, NBA superstar Steph Curry is back in the saddle with the apparel company, inking a billion-dollar, lifetime deal. 

In 2018, there was a hiatus between Golden State Warrior superstar Steph Curry and Under Armour that nearly ended in a split. Now, that seems to have been resolved with the latest revelation.

On Tuesday, Vibe.com reported that Curry was close to signing a lucrative lifetime contract with Under Armour. The deal could potentially net the 4-time NBA champion more than $1 billion. The deal would put Curry on par with Hall of Famer Michael Jordan, who currently has a billion-dollar deal with Nike.

Curry was once part of the Nike brand but left in 2013 to pursue a deal with Under Armour. Curry has come out publicly and spoken about his rocky relationship with Under Armour, and now it seems there will be no trouble moving forward.

“I don’t have to raise my voice to get mad,” Curry told Rolling Stone of the negotiation. “That’s the best part about it.”

Steph Curry is on the verge of signing a billion-dollar deal with Under Armour

Last season, Steph Curry led the Golden State Warriors back to the NBA Finals, defeating the Boston Celtics in six games and winning Finals MVP for the first time in his career, in addition to his fourth NBA Championship.

What was notable about Curry’s run to the title was the purple Under Armour shoes he wore when clinching the title. Now, he and the company are locked arm in arm for the future and have a large investment to show for it, and though he and Under Armour Kevin Plank disagreed, coming to a resolution was the best for both sides, and now they can both be happy.

It does more good for Under Armour if Steph Curry continues to shine on the court while promoting its brand. In the end, everyone wins, despite the rocky stretch that was endured along the way.