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Ejecutivo de los Hawks cree que iniciar la temporada de NBA en diciembre ayudaría a los equipos
Por Fernando Martínez
El CEO de los Atlanta Hawks, Steve Koonin, afirmó el viernes que iniciar la temporada de la NBA en el mes de diciembre, ayudará al aumento del rating televisivo y que los ingresos serán mucho mejores para los equipos.
El ejecutivo sugirió que retrasar el inicio de la campaña desde mediados de octubre a mediados de diciembre evitaría la competencia con la NFL y el fútbol universitario, dos eventos que gustan mucho. "La relevancia es igual a los ingresos", dijo Koonin a ESPN. "Tenemos que crear la mayor relevancia y los ingresos se arreglarán solos".
Hawks CEO believes starting NBA season in December will help ratings https://t.co/CLRNHa1bRM pic.twitter.com/oYaTJHfQOz
— theScore NBA (@theScoreNBA) March 7, 2020
Según el plan de Koonin, las Finales de la liga pasarían al mes de agosto y serían seguidas por los otros dos eventos importantes de la liga como el draft y la agencia libre. Además, cree que la liga podría maximizar su éxito si se enfrentara a la MLB en vez de la NFL. "A veces, alejarse de la competencia es una excelente manera de aumentar rating".
Informa @espn que Steve Koonin, CEO de los Hawks, presentó una propuesta para retrasar el arranque de la liga dos meses y así no competir con el fútbol americano. Durante el lockout de la 2011 sucedió esto y aumentaron los ratings. pic.twitter.com/V6GZ0leKCQ
— TIRO LIBRE ? (@tirolibreNBA) March 7, 2020
La audiencia de la temporada de la NBA ha disminuido tanto a nivel nacional como local, según John Ourand de Sports Business Journals. Sin embargo, la demanda a nivel internacional ha sido muy positivo así como la suscripción.
La liga se ha dado cuenta, que sacando a algunos equipos de la televisión nacional, ayudaría también a las mejoras del rating, porque estarían siendo más inclusiva.