Peso Pluma

Peso Pluma, whose real name is Hassan Emilio Kabande Laija, was born outside Guadalajara, Mexico. He grew up in Mexico and also spent some time living in San Antonio where he picked up hip-hop and rap influences. He boasts a new-age Mexican regional sound with his rap lyrics. Peso Pluma has seen eight of his songs land on the Billboard 100 and in April his collaboration with Eslabon Armado, “Ella Baila Sola“, made history as the first regional Mexican song to enter the top five on the all-genre chart.

This summer, Pluma's hit song with Mexican rapper Yng Lvcas, “La Bebe“ (Remix), made former President Barack Obama's summer playlist. Peso Pluma (also known as Doble P or Double P) has brought regional Mexican music to a more global scale. In September at the MTV Music Video Awards, he became the first Mexican artist to perform on the coveted VMA stage since the show's inception in 1984. This fandom is bringing a change to the Spanish music scene and bringing it forward on a global scale.

Peso Pluma led the nominations list for the Billboard Latin Music Awards with 21 nominations across 15 categories, including Artist of the Year, Songwriter of the Year, and Top Latin Album of the Year for Génesis. His performance along with Argentinian rapper, Nicki Nicole, at the awards show, was iconic. Fans tweeted about being on the verge of tears as he performed a solo rendition of “Ella Baila Sola“ on The Tonight Show — the first Regional Mexican musical artist to perform on the show's stage. Peso Pluma is putting regional Mexican music on a worldwide map.