Hoda Kotb

Fandom is all about community, people sharing passion, joy, grief and triumph — and no one represents that more than Today's co-host Hoda Kotb, who was seen cheering on Olympians at nearly every sporting event during this year’s Summer Olympics. Collecting high fives, jumping, yelling, cheering in the stands and on television, Kotb’s team-mom vibes prompted fans to call her America’s ultimate hype woman. Kotb will be leaving Today in early 2025 after nearly three decades with NBC News. “I have never known anybody like you,“ Al Roker said on air. “I've known you forever, and I love you” It may seem silly to mourn the on-air loss of a media personality, but when a talented journalist has entered millions of homes each morning for years, it’s not hard to understand Kotb’s strong connection with fans.

During the Olympics, media figures can amplify the accomplishments and dedication of Olympians, and while Kotb did just that, Today fans will recognize that ability as a touchstone of her coverage beyond the Games.

Kotb has often been praised for her ability to show empathy and compassion in her work, approaching stories with heart and always seeking to understand her subjects' perspectives. This helps her connect on a deeper level with both guests and audiences, but it also serves as a reminder that authenticity and empathy go a long way in building trust.