The UFC is set to put on one of their biggest shows in history on December 28, when they put on UFC 168. The event is headlined by a highly anticipated rematch between UFC middleweight champion Chris Weidman and former title holder Anderson Silva, while a grudge match between Ronda Rousey and Miesha Tate for the UFC women’s bantamweight championship serves as the co-main event.
With two big events headlining the card, the UFC is taking a page from boxing and raising the pay-per-view price — which is something that UFC president Dana White had previously said he would never do.
“I’ll f**king go on record right now and say I will not raise pay-per-view,” White said. “I won’t do it.”
The UFC had previously set their pay-per-view prices at $44.99 for standard definition and $54.99 for high definition, but they will be raising the price by at least $5.
Fans may not like the decision to raise the price, but it is smart business for the UFC.
With so much anticipation for the event and some of the biggest stars on the card, people will be tuning in to check out the fights and the small uptick in the price will cause a big increase in revenue for the organization.