When the UFC announced they would be hiking up the price of the UFC 168 pay per view $5 for the standard and high definition streams, the reactions were mixed. Some were upset that the UFC upped the prices while other believed the event worthy of the $5 increase. Dana White said that the increase would be a one time thing, specifically for the UFC 168 event.
A quick look over at UFC.tv, and it seems that the $5 increase may be sticking around. Here is a screenshot of the price for the UFC 169, and UFC 170 pay per view:
As you can see in the picture above, both UFC 169 and UFC 170 are listed at $59.95. While one can argue that UFC 169, with two title fights, is as worthy of the price tag as UFC 168 is, can you argue the same for UFC 170? UFC 170 is headlined by a Light Heavyweight battle between Daniel Cormier and Rashad Evans. While that fight is a great and exciting matchup, it does not come close to matching two title fights in both UFC 168 and 169.
The UFC has yet to comment on this, but it is possible that the one time increase effected the other two events they have available. The UFC has previously ran into troubles with their pay per view pricing on UFC.tv, with events selling as little as $9.99 earlier this year. The UFC has fixed that issue, and all of their events have been priced correctly since. It is possible, however, that the $5 increase was applied to all of the events, when it was supposed to only be applied to UFC 168. We will either hear word from the UFC brass, or have to wait until UFC 169 gets closer.