Well that did not last long. Dana White’s reality boxing show, ‘The Fighters’ has been cancelled by the Discovery Channel after one episode. White heavily promoted the show, asking UFC Fighters and celebrities to tweet out the shows’ debut, in hopes of showing his appreciation and attachment to boxing. White’s entire mission was to set up a grassroots type of show that would show a different side of boxing to entice younger viewers.
Unfortunately for him, the show did horrible numbers, and Discovery has decided to pull the plug. Earlier this month, White discussed the show’s terrible viewership for their debut episode at a UFC 169 media luncheon. White stated that the show had only 385,000 viewers, which is terrible. The numbers are even worse when you consider that the show was on the Discovery channel. White also partially blamed Discovery for the poor viewership due to the fact that there was zero marketing or promoting done by the channel.
At this point, it looks like White’s venture back into boxing was a complete failure. The show’s failure is likely a result of the poor marketing, the channel it was on, and the fact that casual viewers are not that interested in boxing. It may be time for White to focus solely on the UFC and whenever he retires from his presidency, he could move back into boxing.