Last weekend, UFC 171 went down in Dallas, Texas. In the main event of the evening, Johny Hendricks became the new undisputed Welterweight champion after earning the unanimous decision nod in an epic battle with Robbie Lawler.
The card was stacked with Welterweight talent and sprinkled with a few other intriguing fights as well. Today, Dave Meltzer reported on Ariel Helwani’s MMA Hour that UFC 171 only did approximately 300-320k buys:
Dave Meltzer on #themmahour saying he’s hearing UFC 171′s buyrate on ppv is around 300-320k.
— Luke Thomas (@SBNLukeThomas) March 24, 2014
A title fight that barely broke the 300k mark is not very good, especially considering the numbers Georges St-Pierre, the former champion, used to pull in. Obviously the loss of Georges St-Pierre is greatly effecting the UFC’s pay per view numbers.
Here are the last five pay per view buy rates to get a better understanding of where UFC 171 sits (Courtesy of Wrestling Observer Newsletter):
UFC 167 GSP vs Hendricks 630,000
UFC 168 Weidman vs Silva II 1,025,000
UFC 169 Barao vs Faber II 230,000
UFC 170 Rousey vs McMann 340,000
UFC 171 Hendricks vs Lawler 300-320,000
Prior to UFC 167, Georges St-Pierre brought in 900,000 PPV buys against Nick Diaz at UFC 158. Against Carlos Condit at UFC 154, GSP brought in 700,000. While UFC 171 numbers are not terrible, they certainly do not fill the gaping hole that GSP left when he decided to take a leave of absence from the sport.