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Alex Rodríguez lanzará una compañía para competir con Ticketmaster
Por Heliana Guirado
El ex pelotero Alex Rodríguez continúa incursionando en el mundo empresarial a pasos fuertes y ahora lanzará una compañía que se dedicará a la venta de tickets y de esta forma competirá con el gigante Ticketmaster.
El ex de Jennifer Lopez y su socio Marc Lore tienen 20 millones de dólares que piensan invertir en Jump, como se llamará la empresa y de acuerdo a lo que informó el periodista Kim Bhasin de Fortune, a través de esta no sólo venderán boletos sino que también brindarán nuevas experiencias de compra a los usuarios como será la de pagar para moverse de ubicación e ir a un mejor asiento durante un evento, algo que hasta ahora no sucede.
Jump, a ticketing and fan experience startup from Alex Rodriguez and Marc Lore, has raised $20 million to help get to market, Bloomberg reports.
— Axios Pro (@AxiosPro) March 1, 2023
https://t.co/E36Ci3x6Gn
El deseo de lanzar un negocio así habría surgido en Rodríguez cuando intentó convertirse en dueño de los Mets de Nueva York, en 2020. Así lo confirmó Lore a la revista Fortune cuando dijo: “A medida que Alex y yo comenzamos a explorar oportunidades de propiedad con equipos deportivos, hablamos con ejecutivos de la industria y comenzamos a ver de primera mano cuántos equipos estaban fallando en lo que respecta a la experiencia de sus fanáticos”.
Fue de esta forma que “nos dimos cuenta de que había tantas oportunidades sin explotar para repensar todo el viaje de los fanáticos” y así se decidieron a incursionar en este sector.
Aún no se conoce la fecha de lanzamiento de Jump, aunque seguramente para eso faltan aún varios meses ya que se sabe que están en busca de en ingenieros y desarrolladores para dejar la plataforma en perfecto estado.