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¿Cuál es el comercial de Messi en el Super Bowl de 2024?
Por Heliana Guirado
El Super Bowl 2024 será el evento deportivo más importante de Estados Unidos y por eso es la oportunidad ideal para que las empresas más poderosas paguen millones de dólares por un comercial. Una de estas es la marca de cerveza Michelob Ultra, quien convocó a Lionel Messi como su estrella principal.
El astro, que revolucionó el país norteamericano con su arribo a la MLS, despliega sus dotes actorales durante poco más de un minuto, en el que se le ve en una playa, intentando tomar un vaso de esta bebida. Cuando la mesera tiene un problema al momento de servirla, le dice que regresa en un momento y mientras tanto Leo aprovecha para hacer unas jugadas con la pelota.
En el trayecto que realiza al costado del mar, se ve a varias personas intentando quitarle la pelota, algo imposible para todas. Y entre tantos que aparecen se destacan Dan Marino (conocido como Dan The Man), una leyenda de la NFL y considerado uno de los mejores quarterbacks de la historia, quien le sirve de asistente al futbolista.
En otra parte de la publicidad aparece también el actor de Hollywood Jason Sudeikis, quien en tono de broma dice: "Ni siquiera lo está intentando", haciendo referencia a los toques que hacía el argentino en la arena.
En las redes sociales el comercial despertó todo tipo de sensaciones positivas, y la mayoría de los usuarios destacó el hecho de que el campeón del mundo no habló en inglés en ningún momento, sino que en cambio, eligió a su idioma natal, como lo hace habitualmente.
Si bien no hay información oficial sobre lo que recibió la figura por ser parte de este anuncio, The New York Times asegura que cobró 14 millones de dólares, los cuales se suman a la fortuna de alrededor de $700 millones que se estima posee.
La asociación entre Michelob Ultra y Lionel Messi se produjo a finales de 2023, cuando la compañía informó que había logrado convertirse en una de las anunciantes de la Copa América 2024. En aquel momento el propio futbolista había dicho que estaba contento con el contrato firmado.
Estrellas de Estados Unidos como Selena Gomez, LeBron James, Owen Wilson y hasta el propio
Sudeikis se han rendido a los pies de Messi desde el inicio, y fueron captados pidiéndole autógrafos en los juegos del Inter Miami.