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¿Cómo es el contrato de $700 millones para cambiarle el nombre al Staples Center?
Por Miguel Bonilla
Tras 22 años de historia el Staples Center dejará de existir en Los Angeles y dará paso al Crypto.com Arena, luego de una multimillonaria adquisición por parte de la empresa especializada en comercial con monedas digitales.
Si bien no hay información oficial acerca del contrato firmado para que se pudiera dar el acuerdo, se habla de que sería por alrededor de los $700 millones a través de los próximos 20 años, reportó The Associated Press.
https://t.co/pStrsPWTeQ buys naming rights to Lakers' Staples Center in a $700 million deal https://t.co/YZb4slHX75
— CNBC (@CNBC) November 17, 2021
Este negocio implicaría el segundo valor más alto en la historia del deporte que comprende la venta de derechos de una arena o estadio, superando increíbles acuerdos como el del Etihad Stadium de Manchester, pero quedando por detrás del Scotiabank Arena de Toronto ($800 millones).
El nuevo nombre y logo asociado a la arena deportiva debutará con Los Angeles Lakers en su juego de navidad ante los Brooklyn Nets, siendo uno de los encuentros más esperados de la campaña con dos de los equipos favoritos a pelear por el título.