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¿Cuándo la NFL realizará un juego en Brasil?
La NFL ya confirmó que disputará algunos de sus juegos en Brasil, país en el que la liga recopila casi 40 millones de fanáticos, por lo cual se convierte en un mercado importante fuera de Estados Unidos
Por Heliana Guirado
La NFL sigue en sus esfuerzos por ampliar su llegada al público, dejando de concentrar los juegos exclusivamente en Estados Unidos. Y ahora sus ejecutivos confirmaron que realizarán un encuentro en Brasil, país en el que recopila una enorme cantidad de fanáticos.
De acuerdo a lo que informa ESPN, la fecha estimada será en septiembre de 2024, cuando transcurra la Semana 1 de la temporada y el local será Miami Dolphins, ya que de acuerdo a lo que expresó el periodista John Sutcliffe, es la única franquicia que tiene derechos de mercadeo en Brasil. Hasta el momento no se conoce el rival.
In 2024, the NFL will play its first-ever game in Brazil! 🇧🇷
— NFL (@NFL) December 13, 2023
O primeiro jogo da NFL no Brasil será em 2024! 🇧🇷 @NFLBrasil pic.twitter.com/wp5tdCEgEq
Por otro lado se comunicó que el lugar donde se disputará el encuentro será el Neo Química Arena de San Pablo. El estadio, casa del S.C. Corinthians, tiene capacidad para albergar a 49.205 personas y se inauguró el 10 de mayo de 2014 para el Mundial de Fútbol que se disputó en ese territorio.
A través de un comunicado oficial, firmado por el comisionado Roger Goodell, la National Football League expresó que alcanzar "nuevos continentes, países y ciudades alrededor del mundo es un elemento crítico de nuestro plan para continuar haciendo crecer el juego a nivel global".
Sobre Brasil, se detalló: "Se ha establecido como un mercado clave para la NFL y estamos entusiasmados de jugar en Brasil y São Paulo por primera vez en 2024. Esperamos trabajar con la ciudad de San Pablo, SP Turis y la Arena Corinthians para ofrecer una experiencia de nivel mundial el día de juego, para esta base de fanáticos apasionados que va en crecimiento”.
En caso de que esto finalmente se cumpla, se podrá concretar el primer arribo de los equipos a territorio sudamericano. La elección del país en cuestión no es casualidad, ya que es el mercado más potente para la liga en esa parte del continente, teniendo en cuenta que recopila casi 40 millones de fanáticos, según datos brindados por Infobae.
Touchdown, Brasil. 🇧🇷🏈
— NFL Brasil (@NFLBrasil) December 13, 2023
São Paulo Game 2024 ✅ pic.twitter.com/KOQn4klpQL
"La decisión de la NFL de traer un partido de temporada regular a la ciudad es emocionante para la ciudad, consolidando a San Pablo y a Brasil en el centro del escenario deportivo mundial", reveló a la prensa Ricardo Nunes, alcalde de la ciudad. Además dejó en claro que llevan realizando acciones concretas para recibir un evento de estas características.
"A través de nuestro arduo trabajo ahora podremos darle la bienvenida a la NFL a nuestra ciudad, albergando este juego histórico que tendrá un impacto positivo en el turismo, el empleo y la economía de la ciudad", aseveró.