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¿Cuánto dinero ganará Usher por estar en el Halftime Show del Super Bowl 2024?
Por Heliana Guirado
El Super Bowl es uno de los eventos más esperados y no sólo desde el punto de vista deportivo, sino también por el Show de Medio Tiempo, que año a año convoca a figuras de renombre internacional. En 2024 Usher será el encargado de deleitar al público, y aunque esto seguramente le da mucha emoción, el rapero no cobrará ni un dólar por su participación.
Al igual que sucedió con todos sus colegas, no se cobra un monto por cantar, ya que ser parte de este evento implica para los intérpretes un aumento considerable de ganancias que provienen de fuentes como Spotify, YouTube, entre otras. Además se le suma a las anteriores los contratos de publicidad que llegan sin parar después del show.
LAS VEGAS. APPLE MUSIC HALFTIME SHOW. #SBLVIII
— Usher Raymond IV (@Usher) September 24, 2023
———@nfl, @rocnation, @nfloncbs pic.twitter.com/kezBpyabAD
Sobre el tema, una fuente cercana a la National Football League dijo a la revista Forbes: “No pagamos a los artistas. Cubrimos gastos y costos de producción”. Sin embargo, aclaró que la liga ofrece un porcentaje de los millonarios ingresos que cobra, aunque no se especificó cuánto.
En septiembre de 2023 Apple Music, la empresa encargada de organizar esta impresionante puesta en escena, comunicó que Usher era la estrella elegida a través de un original video en el que él habla con su "yo" del pasado y le cuenta lo que sucedería en 2024.
Seth Dudowsky, director de música de la NFL, dijo en un comunicado que el estadounidense "es un ícono cuya música ha dejado una marca indeleble en el panorama cultural a lo largo de su carrera".
Por otro lado, el ejecutivo dijo: "No podríamos estar más emocionados de que encabece el espectáculo de medio tiempo del Super Bowl de Apple Music de este año", agregando además: "Esperamos trabajar con Usher, Roc Nation y Apple Music para brindarles a los fanáticos otro espectáculo de medio tiempo para los libros de historia".
El cantante dijo en una entrevista con el medio Marca: "Estoy muy feliz de unirme a esa exclusiva lista de artistas con un legado de mi género" y recordó que cuando era joven y veía a figuras como Michael Jackson o Prince protagonizando el Halftime Show, soñaba con recibir algún día la llamada, esa que finalmente llegó.