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¿Cuánto gana Yasiel Puig en Corea del Sur?
Por Fernando Martínez
Yasiel Puig jugará en la temporada 2022 de la liga de béisbol de Corea Sur, con el objetivo de recibir una nueva oportunidad de volver a la MLB, según explicó su agente luego de oficializarse su acuerdo para vestir el uniforme del equipo Kiwoom Heroes por un millón de dólares.
El ex jardinero de los Dodgers de Los Angeles será la principal figura de la liga del continente asiático, algo que podría generarle ingresos extras, aparte de su acuerdo deportivo.
Arriving on time is something very important wherever you are but I am so excited to be in this beautiful country doing what I love that I actually got here first. And to think all it took was a latina agent with a #chancleta IYKYK @lisettecarnet pic.twitter.com/xuHxFZYb9G
— Yasiel Puig (@YasielPuig) February 11, 2022
Al igual que Japón, los equipos que componen el circuito de béisbol de verano de Corea del Sur, realizan una impresionante inversión en publicidad y mercadeo en los jugadores de renombre que participan en su calendario, entre los que se incluye: Firma de autógrafos, vallas publicitarias, promoción de marcas reconocidas y acuerdos muy lucrativos con la televisión.
Hace un par de años, la liga de Corea del Sur vivió algo muy parecido con la llegada del ex campocorto de los Cachorros de Chicago y campeón de la Serie Mundial de 2016 Addison Russell, quien causó un fuerte impacto con su firma para jugar la campaña de 2020 en ese país.
Desde su llegada Puig ha acaparado los principales titulares de la prensa, de hecho en su presentación a los medios con el uniforme de su equipo tuvo una asistencia récord de parte de los profesionales de la comunicación.
Sus ingresos por concepto de publicidad podrían superar su acuerdo firmado, ya que las distintas marca no perderán la oportunidad de tener como imagen a un jugador que tuvo votos al MVP y al Novato del Año en la Liga Nacional en su primer año y además asistió al Juego de Estrellas en su segunda campaña, según apunta el portal de Baseball Reference.
Aunque no hay una información oficial sobre acuerdos publicitarios que pudo haber firmado Puig, se espera que pueda sumar una importante cantidad de dinero gracias a publicitar productos de marcas reconocidas de ese país durante su paso por el equipo de Kiwoom Heroes.