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¿Cuánto ganarán Eminem y Snoop Dogg por el show de medio tiempo del Super Bowl LVI?
Por Luis Nieves
Falta poco para el evento deportivo más importante de Estados Unidos: El Super Bowl, cuya edición LVI se llevará a cabo este domingo en el SoFi Stadium de Los Angeles, con los Bengals y Rams como equipos protagonistas.
En esta oportunidad, el prestigioso show de medio tiempo estará a cargo de los raperos Dr. Dre, Snoop Dogg, Eminem, Kendrick Lamar y Mary J. Blige, quienes estarán juntos por primera vez en el escenario.
43 Grammys, 19 No. 1 Billboard albums and 5 legendary artists on the biggest stage in Los Angeles for the #SBLVI #PepsiHalftime show. ? @drdre @SnoopDogg @Eminem @maryjblige @kendricklamar @pepsi @RocNation @NBCSports pic.twitter.com/THypGkS2si
— NFL (@NFL) September 30, 2021
Mickey Guyton por su parte, fue elegido para interpretar el himno de Estados Unidos previo al partido, mientras que Jhené Aiko cantará "America the Beautiful". Además el dj y productor Zedd hará el calentamiento para musicalizar el evento.
A los artistas que participan de este mega evento no se les paga una suma de dinero por sus presentaciones, por políticas de la liga, según confirmó Joanna Hunter, portavoz de la NFL, en una entrevista para Forbes USA.
Para @SnoopDogg, actuar en el medio tiempo del #SuperBowl es un “sueño hecho realidad” https://t.co/8mSc8K484o
— AP Espectáculos (@AP_Espectaculos) February 8, 2022
¿Por qué no se les paga? Porque se considera que el Super Bowl es un comercial gratuito, es decir, una plataforma de exposición mediática para los cantantes, quienes pueden incrementar sus ventas gracias a la publicidad en un evento que congrega millones de personas.
"No pagamos a los artistas. Pero sí cubrimos gastos y costos de producción", señaló Hunter. La NFL se encarga de financiar los gastos de montaje, traslados, alojamientos y demás requerimientos para el show. Según Forbes, el costo suele exceder los 10 millones de dólares.