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¿Cuántos millones de dólares ha generado el impacto de Taylor Swift en la NFL?
Por Heliana Guirado
Taylor Swift es la cantante más famosa a nivel mundial de la actualidad y todo lo que se relaciona con ella es sinónimo de éxito. Su popularidad traspasa los límites de la música, ya que después de confirmarse su relación con Travis Kelce, se supo que ha generado un impacto millonario en la NFL.
Según datos brindados por la consultora estadounidense Apex Marketing Group, la huella de la intérprete en la National Football League es, hasta el momento, de 331.5 millones de dólares. Al respecto Eric Smallwood, el presidente de la compañía, dijo a la prensa: "Es realmente una situación perfecta porque tienes a una superestrella de la música y lo combinas con un chico de la NFL, un atleta de renombre de perfil alto".
🏈❤️ Taylor Swinft le ha generado un impacto económico de 331.5 millones de dólares a la NFL y a los Kansas City Chiefs https://t.co/oTNPzoLMBL
— El Universal (@El_Universal_Mx) January 31, 2024
A finales del 2023 comenzaron a correr los rumores de romance entre el tight end de los Kansas City Chiefs y la estrella, los cuales se confirmaron cuando ella asistió a uno de los juegos de la temporada regular. Después él la acompañó a países como Argentina y Brasil, donde brindó shows colmados de asistentes.
A pesar de que Kelce es un reconocido deportista estadounidense, sin dudas el hecho de estar en pareja con Swift hizo que tuviera aún más prestigio. Prueba de esto es que en septiembre de 2023 las ventas de la camiseta del ala cerrada (que se comercializaban a $120) aumentaron en un 400%.
En aquel momento, Fanatics, el sitio oficial que comercializa productos de la NFL, confirmó que la prenda del jugador, con el número 87 en la espalda, se ubicó entre las cinco más vendidas del lunes 25 de septiembre. Esto sucedió después de que la cantante asistiera al juego de los Chiefs contra los Chicago Bears.
El equipo de Kansas City, actual campeón de la NFL, volverá a disputar el Super Bowl en 2024 y en los festejos se vio a la artista acompañar a su novio. Además en su podcast New Heights, él mismo dijo: “Un saludo a Tay. Gracias por unirte al equipo”.