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Los Detroit Pistons anunciaron la contratación del rapero "Big Sean" como director creativo del equipo para la temporada 2020-21 de la NBA. Además se informó que el intérprete tendrá su logo en las camisetas de práctica.
La identidad musical de "Big Sean" ha girado en torno a representar a la ciudad de Detroit desde el comienzo de su carrera, con dos proyectos musicales, un mixtape y un álbum que llevan el nombre de su ciudad natal.
Pistons name Detroit rapper Big Sean creative director of innovation https://t.co/zois0fItyZ via @detroitnews
— oralandar brand-wms (@oralandar_DN) December 23, 2020
Se espera que en su nuevo rol, el cantante brinde asesoramiento creativo y orientación estratégica en una variedad de iniciativas fuera de la cancha, incluyendo un aporte en mercadeo, experiencia en el juego, difusión de la marca y la activación de responsabilidad social con la comunidad.
“Why Would We Stop?”
— Detroit Pistons (@DetroitPistons) December 23, 2020
Detroit stand up and help welcome @BigSean to the #Pistons family as the new Creative Director of Innovation. Expect the unexpected – Big Sean X Detroit Pistons!#WhatUpDoe | #DonLife | #DetroitRising pic.twitter.com/kGmkMq9ltS
"Sean es un artista, filántropo y empresario consumado. Habiendo pasado tiempo con él y su familia, sé lo mucho que se preocupa por la ciudad de Detroit", dijo el propietario de los Pistons, Tom Gores, en un comunicado de prensa.
"Big Sean" se une a otros artistas, como Drake, que trabajan con un equipo de la NBA de manera oficial. El rapero nacido en Canadá ha sido un "embajador global" para el equipo desde 2013.