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Detroit Pistons contratan al rapero "Big Sean" como director creativo
Por Fernando Martínez
Los Detroit Pistons anunciaron la contratación del rapero "Big Sean" como director creativo del equipo para la temporada 2020-21 de la NBA. Además se informó que el intérprete tendrá su logo en las camisetas de práctica.
La identidad musical de "Big Sean" ha girado en torno a representar a la ciudad de Detroit desde el comienzo de su carrera, con dos proyectos musicales, un mixtape y un álbum que llevan el nombre de su ciudad natal.
Pistons name Detroit rapper Big Sean creative director of innovation https://t.co/zois0fItyZ via @detroitnews
— oralandar brand-wms (@oralandar_DN) December 23, 2020
Se espera que en su nuevo rol, el cantante brinde asesoramiento creativo y orientación estratégica en una variedad de iniciativas fuera de la cancha, incluyendo un aporte en mercadeo, experiencia en el juego, difusión de la marca y la activación de responsabilidad social con la comunidad.
“Why Would We Stop?”
— Detroit Pistons (@DetroitPistons) December 23, 2020
Detroit stand up and help welcome @BigSean to the #Pistons family as the new Creative Director of Innovation. Expect the unexpected – Big Sean X Detroit Pistons!#WhatUpDoe | #DonLife | #DetroitRising pic.twitter.com/kGmkMq9ltS
"Sean es un artista, filántropo y empresario consumado. Habiendo pasado tiempo con él y su familia, sé lo mucho que se preocupa por la ciudad de Detroit", dijo el propietario de los Pistons, Tom Gores, en un comunicado de prensa.
"Big Sean" se une a otros artistas, como Drake, que trabajan con un equipo de la NBA de manera oficial. El rapero nacido en Canadá ha sido un "embajador global" para el equipo desde 2013.