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El dinero que cobran los artistas por el show del medio tiempo en el Super Bowl
Por Miguel Bonilla
Este domingo se realiza el Super Bowl LVI y para muchos fanáticos de la música la expectativa está puesta en lo que será el show de medio tiempo, el cual en esta oportunidad será protagonizado por Dr. Dre, Snop Dogg, Eminem, Mary J. Blige y Kendrick Lamar.
Si bien el Super Bowl es uno de los eventos que más dinero genera en el mundo de los deportes, curiosamente los artistas que se presentan no reciben como tal un pago, ya que la NFL se encarga solamente del costo de la puesta en escena.
Sin embargo, además del honor que es para muchos músicos hacer parte del show, la exposición que tiene gracias a la audiencia del Super Bowl es más que significativa y ha impulsado generación de ganancias para cada artistsa de manera indirecta.
Un ejemplo de ello es que Shakira y Jennifer López tras su presentación en 2020 tuvieron una alza en sus reproducciones en YouTube de más del 250% y sumaron millones de dólares en ganancias.
Hay un claro ganador entre los últimos tres #HalfTimeShow 's del #SuperBowl...
— ESPN Deportes (@ESPNDeportes) February 12, 2022
Y es el de ________ pic.twitter.com/lYGmB8rrgL
Algo similar sucedió con Lady Gaga en 2017 y Justin Timberlake en 2018, a quienes se les calcula cerca de $2.5 millones en ganancias gracias al show, según informa As.