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El impacto mediático que ha tenido Tom Brady en Tampa Bay desde que se confirmó su llegada a los Buccaneers
Por Juan Pablo Aravena
La pandemia mundial llamada Coronavirus ha afectado a muchos medios de comunicación deportivos, pero la ciudad de Tampa Bay hasta ahora se ha visto inmune a una posible disminución de contenido o noticias. La gran razón es la llegada de Tom Brady a los Buccaneers, el equipo de NFL de la ciudad.
El quarterback, de 42 años, jugó 20 temporadas seguidas con los New England Patriots, por lo que su salida y posterior llegada a los "Bucs" ha sido uno de los temas más grandes de toda la temporada baja del fútbol americano. Esto se ha traducido en un alza mediática considerable para algunos de los principales medios de esta ciudad en el estado de Florida.
It appears Tom Brady was interested in Tampa Bay from the beginning ?
— SportsCenter (@SportsCenter) March 30, 2020
(via @GetUpESPN) pic.twitter.com/m8u5RPSjxf
Después de todo, hablamos de una franquicia de Tampa Bay que no ha podido llegar a los playoffs de la NFL en 12 temporadas seguidas. Eso está impulsando a lectores a periódicos locales como el Tampa Bay Times y estaciones de radio deportivas como 95.3 WDAE, así como a redes deportivas nacionales como ESPN.
"Lo llamo el "Brady Bump", dice Carolyn Fox, subdirectora principal de Tampa Bay Times. "El hecho de que Tom Brady llegue a los Buccaneers realmente generó un montón de historias que no estábamos esperando, lo que nos hace un poco atípicos frente a otros mercados".
We talked to #Patriots fans who are "all in on the #Bucs now. ... With (Tom Brady) leaving the team, it’s no longer the Patriots I’m favoring. I’m now favoring the Bucs.” @Buccaneers @Patriots https://t.co/YOrkoDRvEk
— Sports by Tampa Bay Times (@TBTimes_Sports) March 28, 2020
A pesar de contar con sistema de pago para acceder a los artículos, el medio tampabay.com ahora tiene un promedio de más de 1 millón de visitas diarias, según Fox. Eso es aproximadamente el doble de lo que estaba recibiendo antes de la llegada de Brady a la franquicia. No existen datos certeros sobre la versión impresa de este medio, pero ahora tampabay.com posee más de 15,000 suscriptores digitales por primera vez en su historia.
"Pensamos que tendríamos dificultades para tener suficiente contenido deportivo, pero no hemos tenido ese problema. Brady es parte de eso. La agencia libre de la NFL es parte de esto. Simplemente ha habido muchas noticias deportivas, incluso si no es cobertura en vivo ", dijo.
El tres veces MVP de la NFL firmó un contrato de dos años por $ 50 millones con los Buccaneers a principios de este mes.