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¿Qué equipos de la NFL pueden comercializar su marca en México?
Por Heliana Guirado
La NFL es la mejor liga de fútbol americano del mundo, y por eso recopila millones de fanáticos, no sólo en Estados Unidos, sino también en otros países. Uno de ellos es México, donde varios equipos tienen derechos de comercialización de marca.
Miami Dolphins protagonizó las noticias más recientes, ya que este 25 de marzo contaron en redes sociales: "Estamos orgullosos de anunciar que a través del Global Market Program (GMP) de la
NFL, tendremos derechos comerciales en tres nuevos territorios: México, Argentina y Colombia".
“Los Miami Dolphins están comprometidos en convertirse en el primer equipo del mundo de habla hispana de la NFL y a hacer crecer el fútbol americano a nivel internacional”, dijo Tom Garfinkel, el vicepresidente, luego de conocer la noticia.
¡Estamos en Latinoamérica!
— Miami Dolphins (@MiamiDolphins) March 25, 2024
We are excited to announce that through the @NFL’s Global Market Program, we have been granted international marketing rights to three new countries: Mexico, Argentina and Colombia
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Estamos orgullosos de anunciar que a través del Global Market… pic.twitter.com/AqVHe05cl8
Por otro lado, el ejecutivo agregó: “Con más de 2.7 millones de residentes de Miami de origen latinoamericano, Miami es una clara ciudad de entrada a América Latina. No hay equipo mejor posicionado para hacer crecer el juego en Latinoamérica y España que los Dolphins”.
De esta manera la franquicia de Florida se une a los Arizona Cardinals, Dallas Cowboys, Denver Broncos, Houston Texans, Kansas City Chiefs, Las Vegas Raiders, San Francisco 49ers, Los Angeles Rams y Pittsburgh Steelers, que ya contaban con este beneficio en el territorio azteca.
La solicitud de expansión al mercado internacional es iniciada por cada equipo de la National Football League, que finalmente lo aprueba (por un plazo inicial de al menos cinco años, que puede ser renovado).
El partido con más aficionados en la historia de la NFL fue en México 🏟🇲🇽
— Sangre NFL💉🏈 (@SangreNFL) May 19, 2020
➤ Dallas Cowboys vs Houston Oilers
➤ Hace 25 años en el Estadio Azteca
➤ 112.376 espectadorespic.twitter.com/uL64Qbtfj3
Una vez que se obtiene el visto bueno, se adquiere la posibilidad de realizar marketing digital y presencial, ventas de publicidad para empresas y eventos destinados a los aficionados con el sello oficial de la liga. Se suman también las actividades deportivas destinadas a niños y adolescentes y otras actividades comerciales importantes.
En 2023, México se ubicó como uno de los tres países que más comentó sobre la NFL en Twitter (hoy llamada X). Según informa el sitio Primero y Diez, en ese país hay al menos 21 millones de fanáticos de este deporte, número que refleja al 15% de la población total.