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La temporada de 1998 fue histórica para la MLB por la competencia por el récord de jonrones en una campaña entre Mark Gwire y Sammy Sosa. Y también lo fue para ESPN porque la compañía quebró el récord de promedio de televidentes que disfrutaron por esa señal la zafra de las mayores.
En aquel año, ESPN registró un average de 1.9 millones de personas viendo los partidos de las Grandes Ligas. Este número es el más alto de su historia en la transmisión de la MLB y supera por 21% a cualquier otro año.
The 1998 MLB regular season averaged 1.9 million viewers on ESPN, 21% more than any other season in ESPN history.
— ESPN Stats & Info (@ESPNStatsInfo) June 15, 2020
When McGwire tied Roger Maris against the Cubs on Sept. 7, the game on ESPN averaged 10.6 million viewers, the most-viewed regular-season MLB game in ESPN history. pic.twitter.com/sbN1E6Zjkl
El día 7 de septiembre, cuando McGwire igualó a Roger Maris en la marca de 61 cuadrangulares, ESPN logró un promedio de 10.6 millones de televidentes para ser el encuentro de ronda regular de la liga transmitido por la televisora con más audiencia en su historia.