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Las franquicias deportivas más valiosas de 2023
Por Heliana Guirado
El deporte, en sus distintas disciplinas, mueve mucho dinero a nivel mundial en lo que respecta a publicidad, venta de tickets y patrocinadores. Pero hay algunas franquicias que en 2023 están ubicadas como las más valiosas.
El medio Sportico detalló cuáles son los equipos que más ingresos han tenido a lo largo de este año y los Dallas Cowboys de la NFL lideran la lista, alcanzando hasta el momento 9.2 millones de dólares en recaudación. Algo llamativo de esto es que esta franquicia lleva 27 campeonatos sin coronarse campeona.
En contraposición los Cincinnati Bengals son los menos costosos, con un valor de 4.000 millones.
A continuación se detalla el ranking de los diez equipos:
Equipo | Valor |
|---|---|
Dallas Cowboys | 9.200 millones de dólares |
Golden State Warriors | 7.560 millones |
New York Yankees | 7.130 millones |
New York Giants | 7.040 millones |
Los Angeles Rams | 6.940 millones |
New England Patriots | 6.700 millones |
New York Knicks | 6.500 millones |
Los Angeles Lakers | 6.440 millones |
San Francisco 49ers | 6.150 millones |
New York Jets | 6.110 millones |
Jerry Jones, un empresario estadounidense de 80 años, es el dueño de los Dallas Cowboys, equipo que se fundó en 1960. Adquirió esta institución en 1989 tras pagarle a la empresa Bum Bright 150 millones de dólares.
Este hombre posee, según informa la revista Forbes, un patrimonio neto de 9.1 millones de dólares, que provienen de sus distintas compañías relacionadas con el deporte, la seguridad y petróleo.
The Average NFL Franchise value is now greater than $5 Billion.
— The Animal House (@AnimalHouse_USA) August 8, 2023
The Dallas Cowboys remain the most valued franchise with a 2023 Valuation of $9.2 billion which is a 20% 1-Year Value Change per @Sportico pic.twitter.com/qhuLwMwa7J
El dinero que ingresa a los Cowboys proviene no sólo de los fanáticos de Estados Unidos, sino también de México, el segundo país en el que más aficionados viven (se calcula que son alrededor de 9.9 millones). Al respecto Jones escribió alguna vez en redes sociales: “Nuestros fans en México son de los mejores aficionados de los Dallas Cowboys en todo el mundo".
Por otro lado el ejecutivo en 2021 abría la posibilidad de que los jugadores comiencen a disputar partidos en el territorio azteca y sobre esto explicó: "Sabemos que representa una gran oportunidad de interactuar y compartir aún más a nuestros Vaqueros de Dallas en México a partir de 2022. Viva México, nuestro hogar fuera de casa".