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Las ganancias millonarias de Saúl "Canelo" Alvarez en su carrera en el boxeo
Por Florencia Freijo
Saúl "Canelo" Alvarez es uno de las estrellas del boxeo en la actualidad. El mexicano de 29 años se ha ganado un lugar privilegiado en el deporte y además sus logros profesionales se traducen en dinero.
El campeón mundial de la AMB, del CMB, de la FIB y de The Ring del peso mediano es un atleta millonario. Se ubica en el puesto número 10 de la lista de las 100 celebridades mejor pagadas.
#TomaNota ✏️Fiesta de box y dólares en #LasVegas. @Canelo y @GGGBoxing se perfilan a protagonizar una de las cinco peleas que mayores ganancias arrojaron en la historia del boxeo.??https://t.co/WMDmnvZQEM pic.twitter.com/ze0HPsEVO3
— Alfredo González (@alfredolez) September 12, 2018
Según Forbes, en 2019 sumó ganancias por 94 millones de dólares y logró situarse por encima del tenista Roger Federer, la escritora J.K. Rowling y el actor Dwayne Johnson.
Pero esto no fue siempre así: "Canelo" comenzó de abajo ganando 43 dólares en su primera pelea profesional contra Abraham González, en 2005. Poco a poco las ganancias del boxeador azteca se incrementaron.
Se convirtió en el "rey del pago por ver": en 2017, según datos de Forbes, sus combates contra Julio César Chávez Jr. y Gennady Golovkin generaron más de un millón de compras; y en 2018, el servicio de streaming DAZN le ofreció $365 millones para transmitir con tiempo exclusivo 11 de sus peleas. Se trató de uno los convenios más lucrativos que firmó el boxeador; y por cada uno de estos eventos percibió cerca de 33 millones de dólares.
Además, en cuanto a venta de boletos, "Canelo" obtuvo 82 millones de dólares en solo cuatro contiendas: contra Gennady Golovkin 1 y 2, ante Floyd Mayweather Jr. y frente a Julio César Chávez Jr. Sus presentaciones en Las Vegas le han permitido ganar más dinero y popularidad.
A esta altura se ha convertido en una fábrica de dinero, que disfruta comprándose autos de alta gama y viajando a lugares exóticos con su familia, tal como muestra en su cuenta de Instagram donde lo siguen más de seis millones y medio de personas.