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Juego de Opening Day entre Yankees y Nacionales fue uno de los más vistos en la historia
Por Fernando Martínez
Un promedio de cuatro millones de espectadores sintonizaron el partido de Opening Day entre los Yankees de Nueva York y los Nacionales de Washington fue el partido más visto de MLB desde el 2011, informaron varias medidoras de rating entre ellas la empresa Nielsen.
El encuentro entre ambos equipos fue puesto en contexto con la Serie Mundial de 2019 entre los Nacionales y Astros de Houston, la cual tuvo un promedio de 14 millones de espectadores, siendo así la Serie Mundial menos vista en cinco años a pesar de haberse jugado a siete partidos.
Last night’s Yankees-Nationals Opening Night game on ESPN drew an average of 4 million viewers according to Neilsen’s fast national numbers. That would be the most-watched regular season MLB game on any network since 2011.
— Maury Brown (@BizballMaury) July 24, 2020
El juego inaugural 2020 también recibió una calificación de 8.4 en la capital de la nación, por lo que es el encuentro de temporada regular de las Grandes Ligas mejor calificado en ESPN.
Sin embargo los expertos en mercadeo y mediciones se preguntan si la MLB podrá mantener ese nivel de interés una vez que la temporada de la NBA se reanude en Orlando la próxima semana o más importante aun, si serán capaces de mantener un ritmo aceptable de audiencia una vez que la temporada 2020 de la NFL comience el 10 de septiembre.
Bienvenidos a la "nueva normalidad" de los deportes. ? #MLB pic.twitter.com/nh0cJC1w8g
— Esteban Letona (@EstebanLetona) July 24, 2020
La buena noticia es que después de una pausa, a causa de la pandemia del COVID-19, tener los deportes de regreso, despertó el interés de los fanáticos en todo los Estados Unidos y buena parte del mundo.