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Juegos de la MLB suben índices de audiencia de televisión entre adultos jóvenes y mujeres
Por Gonzalo Rodríguez Crespo
La pandemia de COVID-19 obligó a la MLB a jugar 60 partidos esta campaña y hasta ahora todos han sido sin aficionados en los estadios. La primera consecuencia es que solamente se pueden ver por televisión y esto aumentó los índices de audiencia en todos los tipos de población.
Una investigación de la empresa Nielsen revela que en hombres y mujeres entre 18 y 24 años ha subido la audiencia de los juegos. En los varones 26% y en las féminas 41%, según lo que reporta la nota de The Athletic.
MLB ratings are up. https://t.co/swqrkQqs2K pic.twitter.com/kCbIw1FvQr
— Britt Ghiroli (@Britt_Ghiroli) August 21, 2020
Para la industria esto no tiene que ser sino una gran noticia. Desde hace años buscan la manera de subir el rating entre grupos distintos a los hombres mayores de 45 años.
La duda ahora es si esto se repetirá el año que viene cuando se juegue béisbol en otras condiciones y con seguidores en las sedes de los equipos.