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LeBron James es una de las grandes estrellas de la NBA. Como es natural, la figura del alero de los Lakers es aprovechada para impulsar las ventas de las marcas que tengan convenios de patrocinio con él, especialmente la de la empresa de zapatos e indumentaria deportiva Nike.
Hace 17 años, el 22 de mayo de 2003, James firmó su primer gran contrato con Nike. Fue un acuerdo por $87 millones que lo puso en la élite de las figuras del deporte en el planeta.
LeBron started his legacy with Nike 17 years ago today. ? pic.twitter.com/J5RQxuRQqU
— theScore (@theScore) May 22, 2020
Lo que suena un poco increíbles es que James prefirió firmar con la empresa de Estados Unidos en vez de Reebbok, que le ofreció más dinero: 115 millones de dólares. Por más de una década y media ha sido uno de los dominadores en la liga y es una máquina de producir dinero.