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LeBron James firmará contrato millonario con Pepsi tras ser imagen de Coca-Cola desde el 2003
Por Florencia Freijo
LeBron James acapara las miradas del mundo comercial ya que después de años de trabajar con Coca-Cola está cerca de firmar un contrato millonario con Pepsi, según informó ESPN.
LeBron James is changing teams in the cola wars.
— Rappler Sports (@RapplerSports) January 16, 2021
The Los Angeles Lakers superstar, a pitchman for Coca-Cola since entering the NBA in 2003, is set to land a new deal with PepsiCo. https://t.co/NWo1Xu3OHx
La estrella de Los Angeles Lakers ha sido imagen de Coca-Cola durante toda su carrera profesional. La primera vez que firmó con la reconocida marca fue en 2003 luego de ser elegido en el Draft de la NBA.
LeBron se convertirá en el rostro de la próxima línea de bebidas "Rise Energy" de Mountain Dew, que se ha convertido en uno de los principales patrocinadores de la NBA después de que PepsiCo se convirtiera en el socio oficial de bebidas en 2015.
LeBron James is set to become the face of Mountain Dew’s upcoming “Rise Energy” line, leaving Coca-Cola after nearly 18 years as an endorser. https://t.co/JvhthzZvr0
— Front Office Sports (@FOS) January 15, 2021
El contrato de James con Coca Cola expiró en septiembre de 2020, y si bien ninguna de las partes confirmó la noticia aún, fuentes cercanas confirmaron que el trato está hecho y pronto se anunciará la nueva alianza.