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Los 10 mejores comerciales en la historia del Super Bowl de la NFL
Por Juan Pablo Aravena
Uno de los momentos más esperados por los aficionados en el Super Bowl es el de los comerciales del descanso en el medio tiempo. Varias marcan ocupan los pocos minutos con el que cuentan para dar a conocer sus últimos productos o sorprender con nuevos comerciales.
A continuación, revisamos los 10 comerciales más emblemáticos en la historia de este partido.
10. Doritos - Super Bowl 2009
La compañía de bocadillos Lay's fue reconocida por sus comerciales graciosos en los últimos años. Este de una bola de cristal durante el Super Bowl de 2009 debe ser de los mejores que ha realizado.
9. E- Trade - Super Bowl 2000
El precio de los comerciales aumenta con cada Super Bowl. Ninguna compañía hizo un mejor trabajo riéndose de dicha situación que E-Trade durante el Super Bowl del año 2000.
8. Wolksvagen - Super Bowl 2011
Puede que la franquicia de Star Wars ya no sea lo de antes, pero no hay duda que vende y sigue llamando la atención. El mejor ejemplo es este comercial de la empresa de automóviles Wolkswagen para el Super Bowl de 2011.
7. Budweiser - Super Bowl 2013
Budweiser es una de las compañías de cerveza más populares de Estados Unidos y una presencia regular en los anuncios del Super Bowl. Pero difícilmente alguno de sus comerciales supere el de 2013.
6. Pepsi - Super Bowl 1992
Pepsi cambió su logo en 1992 y utilizó una gran estrategia: el espacio de publicidad del Super Bowl de dicho año con la modelo Cindy Crawford como rostro. Sin duda fue una jugada maestra por parte del gigante de gaseosas.
5. McDonald's - Super Bowl 1993
Larry Bird y Michael Jordan son dos de los mejores jugadores de la NBA de los últimos 40 años. Su presencia en los comerciales del Super Bowl dejó huella gracias a que McDonald's los juntó en 1993.
4. Budweiser - Super Bowl 1995
Budweiser vuelve a aparecer en esta lista con uno de sus mejores comerciales en la historia. Fue dirigido por nada más y nada menos que Gore Verbinski, director de "El Aro" y las tres primeras películas de "Piratas del Caribe".
3. Wendy's - Super Bowl 1984
Wendy's es uno de los locales de comida rápida con más tradición en Estados Unidos y en este comercial de 1984 lo hizo saber, criticando directamente a Burger King y McDonald's en el proceso.
2. Apple - Super Bowl 1984
Apple usó su espacio en el Super Bowl de 1984 para anunciar la llegada del primer computador Macintosh. Este comercial se pasó solo una vez en la historia, pero claramente dejó claro su punto.
1. Coca Cola - Super Bowl 1980
Coca Cola hizo uno de los comerciales más emotivos de la historia del Super Bowl con la presencia de "Mean" Joe Greene dándole su camiseta a un niño. Es una combinación perfecta de la marca, el fútbol americano y un mensaje claro en sólo 62 segundos.