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NBA concreta acuerdo de patrocinio con Google
Por Gonzalo Rodríguez Crespo
La NBA logró un acuerdo de patrocinio con Google que regirá para los juegos de los playoffs de la liga y del circuito de desarrollo además del Juego de Estrellas del NBA 2K, informó The Athletic.
No se dieron a conocer los términos financieros del contrato. Sin embargo, por la magnitud de la empresa involucrada, debe ser por varios millones de dólares.
La campaña 2021-22 de la NBA comienza el 19 de octubre y el pacto regirá a partir de la misma.
The NBA has reached a multi-year marketing and tech deal with Google, a source said. Google Pixel will become the presenting partner of the NBA playoffs, the G League Playoffs, and the NBA 2K League All-Star Game as part of the agreement between the two companies.
— Mike Vorkunov (@MikeVorkunov) October 18, 2021
Google Pixel será el presentador oficial de los playoffs de la NBA y de la G League junto con el Juego de Estrellas del NBA 2K.